Vision, Mission and Values

Vision, Mission and Values

"Our Vision, Mission and Values are the backbone of the Group culture and they differentiate us from anybody else. I am proud of them."
Mario Greco, Group CEO

Our Vision Our purpose is to actively protect and enhance people’s lives

We play a proactive and leading role in improving people’s lives through insurance.

We are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.

Generali is also committed to creating value.

We deeply care about our clients’ and our people’s future and lives.

Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s quality of life for the long term.

Our Mission Our mission is to be the first choice by delivering relevant and accessible insurance solutions

First choice
Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.

We ensure achievement striving for the highest performance.

Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

Simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.

Insurance solutions
We aim at offering and tailoring a bright combination of protection, advice and service.

Our Values Deliver on the promise Value our people Live the community Be open

Deliver on the promise
We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people
We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.

Live the community
We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.

Be open

We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.


During 2014 we have launched a global internal communication campaign based on actions aiming at informing and raising awareness on our values.
Such campaign has used several tools:

  • posters, initially spread in digital format on the We, Generali Portal and local intranets, then more widely in all the Group offices. The four values were so largely displayed allowing our people to become more familiar with them. This approach highlighted our values and the simultaneous presence of negations and affirmations brought out the real meaning of value, strengthening it;
  • the mugs, personalized with our values, were distributed to each employee, thus enabling those words and messages to be present to be on every office desk;
  • the postcards, coupled with each value and illustrated with playful and evocative images, hosted on their backs the “dos” and “don’ts”, thus recalling in this way the contrast between positive and negative. These messages were designed to strengthen the meaning and to better understand all the different aspects of behavior and attitude embodied by our values.

We believe that our values must be the basis of our activities, integrated in our product and services in order to reach our customers. These challenges are the basis of the Values in Action Labs, a global internal initiative undertaken to sustain this important phase of change in Generali. This initiative includes a series of workshops, aiming at the promotion and development of values in the countries and regions which host these events. The labs, adopting a methodology that promotes engagement and fosters focus and creative collaboration, took place in many offices of the Group, in order to ensure a complete geographical representation and a deep engagement. More than 400 participants had the opportunity to work together and prepare a true action plan, with the aim of translating the values into daily business activities and identifying the time, resources and people needed to implement the proposed initiatives.
To date, more than 20 projects and initiatives have been launched with success.
The Values in actions Labs show that everybody in our Group is ready to commit in setting the bases of a shared culture. It is up to each of us to make the difference.